We are catalysts of progress grounded in deep industry expertise. Our research, strategic insights and advisory services help brands translate human and market behaviors into ideas that change the world.
Effective collaboration between humans and AI depends on leveraging their respective strengths to maximize impact across different types of tasks. This strategic framework outlines three key roles AI can play alongside research professionals.
To guarantee an actionable segmentation with staying power, qualitative research is a required part of the process. Here are the steps we take to ensure impact and long-term ROI when building segmentations for our clients.
Understanding how we can make sustained behavior changes requires us to take a closer look at some of the underlying Behavioral Science (BeSci) principles driving our actions. And these same BeSci principles can be applied to build better products and experiences for customers.
